Tencent Gongyi - Charitable Crowdfunding Web App in WeChat
2015 - 2016
Tencent hosted the inaugural Double Nine Charity Event on mobile WeChat and QQ platforms. I led the team and designed interactions for a crowdfunding web app, WeChat Moments ads, and mobile and PC websites for several campaigns. We achieved a record-breaking participation with over 2 million users in the campaign and raised over 1 billion RMB within a span of 57 hours.